The Strategy.
Following a global brand refresh, Tata required a signage solution that translated their new identity into a structurally sound, high-impact physical asset. Our in-house design team worked closely with Tata’s engineers to review fixing methods on external cladding, ensuring structural integrity and long-term durability in the North East climate.
The result is a bold, illuminated brand presence that reflects Tata’s global status while utilising our local Teesside expertise.
Precision Branding & Illumination.
The project moved from visual sign-off to full installation in just four weeks. We focused on delivering high-fidelity brand replicas that meet exact corporate specifications.
Key Assets Delivered.
Illuminated Lettering: Built-up, powder-coated 3D letters.
Face-Lit Logos: Custom-fabricated Tetley logos manufactured to exact brand guidelines.
End-to-End Delivery: All access equipment and fitting were managed in-house for a seamless handover.
The Result.
Positioned prominently on Guisley Way, the new signage ensures maximum visibility for every vehicle entering the estate. The result is a bold, illuminated brand presence that reflects Tata’s global status while utilising our local Teesside expertise.
