Otherwise known as computer animation, digital animation is a computer generated image and/or illustration that focuses on moving parts.
Like video advertising, digital animation allows you to communicate quickly and easily through various platforms. The integration of moving imagery rather than still pictures gives the piece an enhanced look and feel.
It is also a good cost-saving communication tool compared to a full video production. The use of illustration also plays to the younger audiences and therefore is a great way to educate and engage an age specific demographic.