‘Headlanders’ are a rapidly growing Netball club based in Darlington who required branded kit to train in and bespoke designed match dresses to compete in as they wished to professionalise their image and really set themselves apart from their competitors. The club had an existing supplier but were unhappy with the range of choices, lead times and pricing and so approached Sign Design GB to see if we could offer a solution. A key logistical problem was their current supplier only being open to accept telephone orders through usual daytime working hours which was a challenge for players and players parents who worked full time.
Netball is a sport with very particular kit requirements, so numerous samples were provided to the club to test and trial in training and match situations. Fitting and material type were key factors as items needed to be repeatedly washed sometimes several times per week depending on regularity of sessions. It was important that the kit was affordable but high quality enough to eliminate the possibility of clothing shrinking or becoming misshaped due to regular use and washing. Using our network of suppliers and product knowledge, we were able to quickly identify a suitable and varying range, all of which would be branded with their logo in house to maintain brand consistency.
Five years later, Sign Design GB are the sole supplier of all branded clothing and merchandise for Headlanders as well as supplying products such as advertising banners, printed goods and promotional items. We provided the club with a range which is better quality than their existing kit and saved them over 30% in terms of cost. We are supplying product within an average lead time of seven working days, with some items even being available in forty-eight hours. An added benefit is the online shopping portal we created for Headlanders where members can log in, choose the kit they need and order it with our office at any time of day or night.
‘Working with Sign Design GB has made our bespoke kit so much more accessible and affordable for our members. Our club has grown significantly compared to when we first partnered up and nearly every member has at least one branded training top as we move towards our goal of having 100% of our club members wearing our club colours and uniform. Arranging samples and ordering all of our kit would have been down to me and one or two other volunteers to sort out amongst an endless list of other tasks, so having someone on board who looks after this for us, with no extra charge and at a very reasonable price is absolutely brilliant’. - Natasha Levy, Club Chair & Head Coach