The Challenge

Cleveland Cable Company Ltd are a cable distribution business and the market leader in their industry who exhibit their products throughout Europe via various trade and exhibition shows. They had a requirement for an experienced partner to collaborate on the manufacture, shipping and dressing of their exhibition stand. There was also a requirement that the product was suitable to be disassembled at the end of the show and be packed ready for shipping to the next destination.  

The Solution

Sign Design GB were successful in securing these works due to our knowledge of exhibition works, experience in materials and our flexibility of staff being available to work across Europe.
This project required extensive planning and preparation working closely with Cleveland Cable Co’s experienced in-house Graphic Designer. Visual renders of the exhibition stand were designed in line with manufacturing CAD drawings to ensure the finished artwork and graphics were a perfect fit for the stand. The material substrates used to construct the stand (MDF/Plywood/Alupanel/Foamex) were taken into consideration when designing key details such as Downlighters and Digital displays. The stands overall construction was done in a modular format with consideration given to the robustness of the unit due to the requirement of dismantling, shipping and re-erection for use at other locations whilst taking into account brand consistency and value for money.

The Results

Cleveland Cable Co wanted to showcase their product range in a clear and unobstructed viewing area and with the correct lighting selected as well as appropriate graphics and this was achieved.
The completed display exceeded Cleveland Cable Co’s expectations and was one of the centre pieces at its first event in Dublin, Ireland. The stand received extensive traffic throughout the show due to its open plan nature which made potential customer engagement easier and gave the client the ability to have several members of staff engaging with different clients in different areas.
The success of this exhibition stand speaks for itself as Cleveland Cable Co have booked further exhibitions in other areas of Europe where we will continue to supply and fit the appropriate signage and graphics.

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