The Challenge

The Managing Director of C W Russell approached us in 2017 with concerns regarding the quality and brand consistency of the livery he was having applied by his current supplier to his extensive fleet of vehicles. Realising that his vehicles were a great advertisement for his business, he wanted to ensure a consistent, well branded and eye-catching fleet with a highly recognisable theme regardless of the size or type of vehicle. To this end we were tasked with producing a range of graphics to be applied to all his fleet which ranged from 8-wheel tippers to small service vans.

The Solution

C W Russell were keen to have one point of contact therefore the first step was to assign an account manager with experience in this industry and the capability to manage an account to a very high standard. A full branding review was completed which resulted in the company logo being re-drawn in Vector format to future proof any scaling of the logo which was required regularly given the nature of the fleet. We then created various artistic impressions of the different types of vehicles to demonstrate how this branding could be applied practically to the entire fleet. Once agreed and signed off by the client we commenced production and application.

The Results

After 6 years we continue to be the sole provider of vehicle graphics and vehicle wrapping to C W Russell and we complete work regularly for them. Together we have developed a hugely successful working relationship which has allowed us to continuously brand their fleet whilst maintaining the highest standards. Such is the relationship that any new additions to the fleet are delivered directly to us from the various dealerships the client works with. Over time, the insistence from C W Russell to the dealerships to only use Sign Design GB to complete their fleet livery has resulted in them recommending Sign Design GB to other clients of theirs due to the short lead times and quality results they have seen us deliver.

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