Altrad Generation Hire National Re-Brand

Altrad Generation Hire National Re-Brand

Altrad Generation Hire National Re-Brand

National Re-Brand

The Challenge

We were contacted by Altrad/Generation Hire who identified Sign Design GB as a suitable contractor and partner to work with them on a project to re-brand all 28 of their depots across the United Kingdom. A key aspect as set out by the client was ensuring brand consistency throughout all locations as well as ensuring quality products were used to achieve a high-quality finish.

The Solution

Due to our national coverage Sign Design GB can provide and fit our full range of products across Great Briton, so no outsourcing in terms of material production or labour was required; this was key in terms of meeting the clients expectations. We were able to establish a vinyl colour match with the Altrad red from their brand guidelines at the early part of the design process which enabled us to confidently replicate signage solutions from one location to another with absolute consistency. Further to this several core signs were agreed with the client to be rolled out to every depot which were specifically branded and sized for installation in specific locations on sites. Due to our own staff being utilised to install these products, specified fixings and mounting holes were able to be replicated perfectly from one sign to the next.

The Results

Following completion of the depots the results look fantastic, and the client was delighted with both the finished effect and turnaround time in which they were delivered. Strong branding and consistency throughout different locations ensures that whichever depot you arrive at you know and recognise it as an Altrad/Generation Hire location. The nature of the signage utilised enabled us to remove some surplus signage which has in turn cleaned and freshened up the look and feel of the depots with now clear directional signage and information available at a glance to both staff and visitors.

Civils & Lintels Re-Brand

Civils & Lintels Re-Brand

Civils & Lintels Re-Brand

Civils & Lintels Re-Brand

Civils & Lintels Re-Brand

The Challenge

Civils & Lintels (C&L) are a Civils, Drainage and Lintel distribution business serving their customers throughout England & Wales from a network of 20 sites. Part of the Grafton GMGB Group, which was purchased by Huws Gray in early 2022, they decided to update their depots and fleet with their new branding which had been designed and agreed some years before.

There was increased demand on Huws Gray incumbent signage & vehicle graphic supplier due to the sheer volume of work in rebranding other businesses within the group, making the lead times unworkable for C&L. They approached Sign Design GB in August 2022 with the request of re-branding all 20 sites & 84 distribution vehicles within a three-month period starting in November as Winter is predominantly their quieter period. 

 

The Solution

Sign Design GB used all its resources to quickly undertake the nationwide site surveys required and a program was formulated by working with all stakeholders in the business to ensure minimal disruption to their operations.
Each site had its own unique variation in requirements such as digitally printed window graphics or wall graphics all of which could be accommodated using our in-house expertise and equipment.
Access issues did not present a problem as these were easily overcome utilising our own MEWP (Mobile Elevated Working Platform) when required.
C&L’s vehicles, which range from Hiab wagons, drop side trucks, curtain sided trailers, tractor units and wagon & drag vehicles presented a challenge due to the age of some of the fleet. When removing old graphics from the drop side panels the paint and some metalwork was also coming away however this was another opportunity for Sign Design GB to offer a solution and we re-clad the drop side panels using red Aluminium composite signage material to ensure brand standards were met.
Due to minimal vehicle downtime being critical to C&L we doubled the manpower at times to ensure that their fleet was off the road the least amount of time possible; the program had to remain extremely fluid due to vehicles occasionally being off road and away at the garage. Some depots did not have enough inside space to apply graphics to a whole vehicle and again through collaborative working practices a solution was always found to ensure that the work could be completed within the time frame given.

 

 

The Results

The depots and vehicles were all completed within the agreed time frame with minimum disruption to the day to day running of the business and the external branding of C&L’s fleet and depots now matches the companies updated forward thinking values.